Do you own or manage a retail store? If so, you should pay close attention to the following elements, because they can have a significant impact on your sales. Lighting Even lighting can affect retail sales. According to some studies, bright lighting
There are both pros and cons to opening a retail store in an "emerging" market. You'll have less competition, which usually translates into easier sales. But on the flipside, there are typically fewer customers. It's a double-edged sword so to
Studies show that more than half of all small businesses fail within their first five years. Statistics such as this can be daunting for aspiring store owners and entrepreneurs, as it reveals the highly competitive nature of small businesses today.
Retail apparel is a dynamic market, ever-changing market that evolves with each passing year. Fashion trends come and go, and as such, retailers must utilize the latest merchandising techniques to appeal to their target audience. So if you're looking to
A retail store's layout will directly affect the behavior of its shoppers. Store owners who neglect to create an appealing, functional layout will suffer from fewer sales. But that's just one of the many ways in which a store's layout
Are You Making these Mistakes with Your Product Displays?
If you run or otherwise a manage a retail store, you are probably well aware of the importance of maintaining product displays. Whether your store sells clothing, handbags, accessories, electronics, pet supplies or any other consumer goods, you need to
Whether your retail store specializes in footwear or simply sells shoes as part of its overall product selection, you'll want to display them in the most appealing manner possible. When shoes are properly presented, shoppers will be more likely to
The term "visual merchandising" is somewhat of a misnomer, because it's not limited strictly to visual elements. Visual merchandising refers to the process of presenting a product or products in the most appealing manner possible, usually with the intent to
There's no better time than the start of new season to update your store's visual design. June 20th marks the official beginning of summer, a time during which many children will be out of school while adults get to take
Lighting is a critical element in all retail stores and businesses. It provides a source of illumination, lighting up the surrounding area so that shoppers can see the products, visual merchandising displays, signs and other material. However, it's a little-known
Visual merchandising is essential when running a brick-and-mortar retail store or business. It allows store owners to present their products in a more appealing manner; thereby, encouraging shoppers to buy them. While there are dozens of different elements associated with
Visual merchandising plays an important role in the function of modern-day retail stores and businesses. It's used to attract shoppers, encouraging them to purchase a presented product or products. Today we're going to reveal some frequently asked questions and answers
Running a successful boutique isn't always an easy task. Unlike larger retail stores, boutiques typically work with a smaller inventory and limited store space. But even with these limitations, boutique owners can still attract new customers and boost sales by
Looking to attract more shoppers to your store? Sure you are! Conventional wisdom should lead you to believe that more shoppers will translate into more sales, which is the primary goal of most retail stores and businesses. But enticing shoppers
While visual merchandising is essential for all retail brick-and-mortar stores and business, it's particularly important for apparel stores. Shoppers want to see how a particular shirt, dress or other garment looks before buying it. Therefore, apparel stores must present their
Visual merchandising is an essential step in running a successful business. The term refers to the way in which products are displayed. But visual merchandising isn't static, rather it's dynamic and ever-changing. Here are some of the top visual merchandising
When you're busy counting inventory, setting up product displays, facilitating customer transactions, and doing the countless number of other tasks that go into running a retail business, it's easy to overlook the importance of color. Besides, how much of an
Running a successful retail store isn't an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. With such steep competition, it's often
Do Use Bold Colors The primary purpose of retail signs is to capture shoppers' attention, which is why it's important to use bold, easy-to-see colors. Opting for white, beige or other colors with low visibility will only hurt your efforts in
With the spring season right around the corner, there's no better time than now for retailers to update their window displays to reflect this seasonal transition. Spring marks a new era during which the temperatures become warmer, plants begin to
Who says mannequins are only used in retail stores? Many people assume that mannequins are intended strictly for visual merchandising displays in retail stores, but this isn't necessarily true. While this is probably their most common use, mannequins can be
"Green" is more than just a color; it refers to acts and practices that encourage environmentally friendly decisions and greater sustainability of resources. Retailers can benefit from going green in several different ways. It reduces waste, promotes efficiency, and most
Retail jewelry is a multibillion-dollar industry that continues to grow larger with each passing year. From diamond engagement rings and wedding bands to bangles, bracelets, earrings and more, consumers will always be searching for new jewelry. But as a store
Visual merchandising is a catch-all term used to describe the way in which products are presented in a store. Whether your store sells apparel, jewelry, electronics, sporting goods, or any other consumer product(s), chances are its sales are being influenced
Maintaining a high level of customer satisfaction is essential in the retail industry. If customers aren't happy with their experience, it's doubtful they'll return to make future purchases. So, what steps can you take to ensure a high level of
Slatwall is an invaluable tool for retail store owners and visual merchandisers. They allow stores to display product in a more appealing and efficient manner, resulting in higher sales. But there's a right way and a wrong way to use
The way in which products are displayed in a store will directly impact the customers' buying decisions. Sure, it's probably easier to toss apparel on a shelf and call it a day, but this doesn't present them in the most
As the saying goes, "you only get one chance to make a good first impression" holds true in the retail industry. When a new shopper approaches your store, he or she will likely see your window display first. Depending on
Hosting a grand opening is a great way to draw attention to your new store. Consumers will hear about your store's grand opening, visiting your store to see what it offers. But there's a right way and a wrong way
Retail is Largest Work Sector in the US According to the National Retail Federation (NRF), more Americans are employed in the retail sector than any other industry. The NRF estimates there to be roughly 29 million retail workers, which is far
With the beginning of a new year right around the corner, there's no better time than now for retailers to plan their strategy for 2016. Retail is a dynamic, ever-changing industry in which new trends emerge on a regular basis.
As a retailer, you only have so much space in which to display products, and it's important that you utilize that space in the most efficient and effective manner possible. Randomly tossing products on the shelves without any sense of
How to Motivate Your Sales Team
Motivation (or lack thereof) will directly impact a retail store's sales. When a store's sales team isn't motivated, they aren't going to sell many products. On the other hand, a highly motivated team of salespersons will place your business on
A well-designed window display will have a positive impact on your store's traffic, and subsequently, its sales. It will catch shoppers' attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display
Group in Threes As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers' attention. How does this work? Well, the human brain is hard-wired to respond with a higher level
With the holidays right around the corner, there's no better time than now to prepare for the "retail rush." According to Wikipedia, U.S. shoppers spend more than $600 billion during this time of year, which translates into roughly $767 per
Do you own or manage a retail apparel store? According to some statistics, the global retail apparel and footwear industry will reach $2 trillion by the end of 2018, attesting to its widespread growth. But with such steep competition, many
Typically described as a percentage, shrink is the loss of product between the point of manufacture and point of sale. Just because a store orders a bulk shipment of wholesale products doesn't necessarily mean it will sell them all. It's
Window dressing is the term used to describe the display of product or good in a store window or within the actual store. The person responsible for this act is known as a window dresser. Among other things, he or
Product photos are frequently used in physical store catalogs, mail brochures, e-commerce websites, and other forms of media. They allow store owners to present their products in the most appealing manner possible, which subsequently boosts sales. However, there's a right
Visual merchandising plays a key role in the number of sales a retail store makes. Whether it's apparel, jewelry, handbags, electronics, pet supplies, or even groceries, the product must be displayed in an appealing manner to entice shoppers to buy
Thanks to advancements in modern technology, store owners now have many different types of light bulbs to choose from. Although most people purchase the cheapest ones they come across, the fact is that you could potentially save energy and money
Ask any experienced retail store owner and they'll agree: planning where and how to display merchandise is critical to a store's success. Blindly placing products on shelves with no sense of organization will result in a cluttered mess that discourages
Do you own or manage a retail jewelry store? If so, you should check to make sure you are using the right display cases. While many retail businesses rely on display cases to present their products, it's particularly important for
Whether your retail store sells apparel, jewelry, footwear, handbags, or a combination of all the above, you'll need plenty of cases to display your product. Size When shopping for retail display cases, pay close attention to the size. Some of the most
What Is a Mystery Shopper?
No, a mystery shopper isn't a stranger who enters a retail store in hopes of purchasing a product. The term "mystery shopper" is used to describe someone who's paid to evaluate the quality of customer service, quality of product, and
According to data presented by the National Shoe Retailers Association (NSRA) and the Census Bureau, consumers in the U.S. spend approximately $20 billion annually on footwear. Shoes are an essential item that every man, woman and child needs, which is
Window displays offer a highly effective way for retail stores to display their garments, accessories and other products. Instead of placing them on shelves and hanging racks, store owners can set up their products in a more realistic manner to
Key performance indicators (abbreviated KPI for short) are used by retail stores and business to increase their revenue. Whether your store sells jewelry, clothing, electronics, pet supplies, or practically any other type of consumer merchandise, chances are it will benefit
One of the most important steps in launching a new retail store is choosing the right location for it. You can offer the best products at the lowest prices in town, but you won't succeed unless your store is in
End caps are shelving components that either attach or rest against the end of a gondola. Most gondolas only feature shelves on their sides, with the ends being open and void of product. By connecting end caps to it, however,
Glass display cases are used in a variety of different businesses and situations. Sports teams frequently use them to show off trophies acquired by athletes, schools also use them for displaying students' trophies and accolades, and retail stored use glass
Comparing The Different Types of Retail Wall Fixtures
Wall fixtures are an excellent way to display products in a retail store without taking up an unnecessary amount of space. Rather than placing large, bulky fixtures directly in the middle of the store, owners can place space-saving fixtures up
Common Pitfalls To Avoid When Starting a Retail Jewelry Business
Running a successful jewelry store business isn't an easy task by any means. Many newcomers to the industry are drawn to it for the large margins and profits. When it's done right, you can have a long-lasting business that locals
Shelving is an essential item that's necessary for just about any retail store or business. If you plan on selling physical products to customers, you are going to need shelves to display it. One of the decisions you'll have to
Retail Jewelry Store Security and Theft Prevention
Security and theft prevention are two critical aspects of running a successful retail jewelry store. Overlooking or simply brushing off these aspects will ultimately result in a loss of profits. Far too many store owners believe they are safe from
These Mannequins Are Watching You…
Mannequins are typically used in retail stores to display apparel and fashion accessories. By placing products on a human-like form, shoppers can see exactly how the item looks when worn, which of course translates into more sales. But the Italian
Common Pitfalls To Avoid When Designing a Window Display
Poor Lighting Arguably, one of the most common mistakes store owners make when setting up a window display is using inadequate lighting. Whether you intend to use an overhead fixture, track lighting, wall sconces, table lamps, floor lamps, etc., you should
Cross-Merchandising Tips For Retail Stores and Businesses
If you aren't cross merchandising different products in your retail store, you're missing out on one of the easiest ways to boost your sales/revenue. Cross merchandising refers to the practice of displaying two more groups or types of products together.
Comparing The Different Types of Jewerly Display Cases
Do you own, manage or otherwise operate a retail jewelry business? If so, you're probably well aware of the importance of display cases. The right display cases will enhance the aesthetics of your jewelry while also keeping them safe and
Tips For Setting Up In-Store Mannequin Displays
Whether you own a retail clothing store or a small fashion boutique, your business will certainly benefit from the use of a mannequin display. As shoppers walk by, they’ll see your work right in front of their eyes and actually
Silver Powder Coating vs Chrome Plating: What’s The Difference?
When shopping for new store fixtures, you'll probably come across the terms "silver powder coating" and "chrome plating." Based on their appearance alone, it's often difficult to distinguish between the two. However, silver powder coating and chrome plating are
5 Tips To Improve Your Window Displays
Tip #1) Tell a Story Storytelling isn't limited strictly for your son or daughter's bedtime stories. It's also an essential component in creating an effective window display. By telling a story within your display, you'll subsequently make the products more relatable
4 Ways To Grab Your Shoppers’ Attention
Sometimes it takes a little encouragement to turn shoppers into paying customers. If they are simply walking around in 'browsing' mode, it's doubtful they'll make a purchase. The good news is that you can turn some of these browsing shoppers
Slatwall vs Gridwall: Which One Should I Choose?
Slatwall and gridwall are two versatile fixture options for retail stores and businesses. With their simple hook design, store owners can easily move product around as they see fit. While they share some similarities, however, slatwall and gridwall have their