Do you own or manage a retail store? If so, you should pay close attention to the following elements, because they can have a significant impact on your sales. Lighting Even lighting can affect retail sales. According to some studies, bright lighting
There are both pros and cons to opening a retail store in an "emerging" market. You'll have less competition, which usually translates into easier sales. But on the flipside, there are typically fewer customers. It's a double-edged sword so to
Studies show that more than half of all small businesses fail within their first five years. Statistics such as this can be daunting for aspiring store owners and entrepreneurs, as it reveals the highly competitive nature of small businesses today.
Retail apparel is a dynamic market, ever-changing market that evolves with each passing year. Fashion trends come and go, and as such, retailers must utilize the latest merchandising techniques to appeal to their target audience. So if you're looking to
Whether your retail store specializes in footwear or simply sells shoes as part of its overall product selection, you'll want to display them in the most appealing manner possible. When shoes are properly presented, shoppers will be more likely to
Lighting is a critical element in all retail stores and businesses. It provides a source of illumination, lighting up the surrounding area so that shoppers can see the products, visual merchandising displays, signs and other material. However, it's a little-known
Visual merchandising is essential when running a brick-and-mortar retail store or business. It allows store owners to present their products in a more appealing manner; thereby, encouraging shoppers to buy them. While there are dozens of different elements associated with
Running a successful boutique isn't always an easy task. Unlike larger retail stores, boutiques typically work with a smaller inventory and limited store space. But even with these limitations, boutique owners can still attract new customers and boost sales by
While visual merchandising is essential for all retail brick-and-mortar stores and business, it's particularly important for apparel stores. Shoppers want to see how a particular shirt, dress or other garment looks before buying it. Therefore, apparel stores must present their
Running a successful retail store isn't an easy task. While the exact number remains unknown, some industry experts have estimated there to be more than one million retail stores operating in the United States. With such steep competition, it's often
Do Use Bold Colors The primary purpose of retail signs is to capture shoppers' attention, which is why it's important to use bold, easy-to-see colors. Opting for white, beige or other colors with low visibility will only hurt your efforts in
With the spring season right around the corner, there's no better time than now for retailers to update their window displays to reflect this seasonal transition. Spring marks a new era during which the temperatures become warmer, plants begin to
"Green" is more than just a color; it refers to acts and practices that encourage environmentally friendly decisions and greater sustainability of resources. Retailers can benefit from going green in several different ways. It reduces waste, promotes efficiency, and most
Retail jewelry is a multibillion-dollar industry that continues to grow larger with each passing year. From diamond engagement rings and wedding bands to bangles, bracelets, earrings and more, consumers will always be searching for new jewelry. But as a store
Visual merchandising is a catch-all term used to describe the way in which products are presented in a store. Whether your store sells apparel, jewelry, electronics, sporting goods, or any other consumer product(s), chances are its sales are being influenced
Slatwall is an invaluable tool for retail store owners and visual merchandisers. They allow stores to display product in a more appealing and efficient manner, resulting in higher sales. But there's a right way and a wrong way to use
As the saying goes, "you only get one chance to make a good first impression" holds true in the retail industry. When a new shopper approaches your store, he or she will likely see your window display first. Depending on
Hosting a grand opening is a great way to draw attention to your new store. Consumers will hear about your store's grand opening, visiting your store to see what it offers. But there's a right way and a wrong way
Retail is Largest Work Sector in the US According to the National Retail Federation (NRF), more Americans are employed in the retail sector than any other industry. The NRF estimates there to be roughly 29 million retail workers, which is far
With the beginning of a new year right around the corner, there's no better time than now for retailers to plan their strategy for 2016. Retail is a dynamic, ever-changing industry in which new trends emerge on a regular basis.
As a retailer, you only have so much space in which to display products, and it's important that you utilize that space in the most efficient and effective manner possible. Randomly tossing products on the shelves without any sense of
How to Motivate Your Sales Team
Motivation (or lack thereof) will directly impact a retail store's sales. When a store's sales team isn't motivated, they aren't going to sell many products. On the other hand, a highly motivated team of salespersons will place your business on
A well-designed window display will have a positive impact on your store's traffic, and subsequently, its sales. It will catch shoppers' attention, encouraging them to walk into your store and check out the advertised product. However, the wrong window display
Group in Threes As noted by the retailing experts at Shopify, grouping products and visual displays in threes can prove useful in attracting shoppers' attention. How does this work? Well, the human brain is hard-wired to respond with a higher level
With the holidays right around the corner, there's no better time than now to prepare for the "retail rush." According to Wikipedia, U.S. shoppers spend more than $600 billion during this time of year, which translates into roughly $767 per
Do you own or manage a retail apparel store? According to some statistics, the global retail apparel and footwear industry will reach $2 trillion by the end of 2018, attesting to its widespread growth. But with such steep competition, many
Typically described as a percentage, shrink is the loss of product between the point of manufacture and point of sale. Just because a store orders a bulk shipment of wholesale products doesn't necessarily mean it will sell them all. It's
Product photos are frequently used in physical store catalogs, mail brochures, e-commerce websites, and other forms of media. They allow store owners to present their products in the most appealing manner possible, which subsequently boosts sales. However, there's a right
Thanks to advancements in modern technology, store owners now have many different types of light bulbs to choose from. Although most people purchase the cheapest ones they come across, the fact is that you could potentially save energy and money
Whether your retail store sells apparel, jewelry, footwear, handbags, or a combination of all the above, you'll need plenty of cases to display your product. Size When shopping for retail display cases, pay close attention to the size. Some of the most
What Is a Mystery Shopper?
No, a mystery shopper isn't a stranger who enters a retail store in hopes of purchasing a product. The term "mystery shopper" is used to describe someone who's paid to evaluate the quality of customer service, quality of product, and
Key performance indicators (abbreviated KPI for short) are used by retail stores and business to increase their revenue. Whether your store sells jewelry, clothing, electronics, pet supplies, or practically any other type of consumer merchandise, chances are it will benefit
One of the most important steps in launching a new retail store is choosing the right location for it. You can offer the best products at the lowest prices in town, but you won't succeed unless your store is in