Visual Merchandising Trends to Watch
Visual merchandising is an essential step in running a successful business. The term refers to the way in which products are displayed. But visual merchandising isn’t static, rather it’s dynamic and ever-changing. Here are some of the top visual merchandising trends to watch.
Incorporating Multiple Senses
Although the name would suggest otherwise, visual merchandising isn’t restricted to visual elements. Many retailers are now incorporating multiple senses into their respective stores in an effort to connect with shoppers and generate more sales. The apparel retailing giant Abercrombie & Fitch, for instance, uses its Fierce line of men’s cologne to create a pleasant aroma for shoppers, encouraging them to purchase the product. Even car dealers use scents to help sell their cars. And this isn’t a trend that will be going away anytime soon, as analysts believe the use of multiple senses will become even more commonplace among retailers and business owners.
Eco-Friendly/Sustainability
Another visual merchandising trend that you can expect to see more of in the years to come is a focus on eco-friendly and sustainable practices. Starbucks is among the hundreds of businesses which are emphasizing the importance of sustainability in their visual merchandising practices, including this practice in their textures, themes, store designs, concepts and more. Retail apparel stores are also embracing the use of eco-friendly and sustainable practices, as it creates a positive image for their respective brands.
Simplistic Designs
Of course, there’s also a growing trend towards the use of simple merchandising displays. Instead of creating large and complex displays, retailers are shifting their focus to smaller and more simplistic displays. This allows for a more efficient use of space while creating a narrow focus in the process.
Warm Colors
We talked about this in a previous blog post, but your choice of colors will play a direct role in shoppers’ buying decisions. A visual merchandising trend that’s currently gaining momentum among retailers is the use of warm colors, such as tangerine, magenta, red, sunset orange, etc. Warm colors such as these are energetic and uplifting, and there’s some belief that it encourages shoppers to buy. Whether or not there’s any truth to this statement remains to be seem, but warm colors are becoming a mainstay in visual merchandising.
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